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If you’re confused about what an IVR is, you are probably more familiar with it than you realize. An interactive voice response, commonly abbreviated as IVR, allows your customers to communicate with your business using a telephone’s keypad. An automated attendant collects input, processes it, and can effectively route phone calls. You may have experinced an IVR when dialing a business and typing the first three letters of last name of the person you would like to speak with. You’ve also interfaced with an IVR if you’ve ever voted on popular TV shows like American Idol or Big Brother.

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