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Managed Service Providers today operate much differently than they did a few yearsmsp-cloud.jpg ago, due in large part to the proliferation of the cloud and virtualization. At many businesses, thin clients have replaced expensive desktop PC’s, and Virtual Servers and virtual services now handle much of the heavy lifting such as file sharing and application management. Even with the advancements in business computing, MSP’s aren’t fully leveraging the power of the cloud.

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Earlier this year, telecommunications giant, Avaya, filed for Chapter 11 bankruptcy. IP-Registration-Blog-Full.pngThree months ago, Toshiba announced plans to shut down its business phone division, leaving dealers across the nation shocked and scrambling to come up with alternative solutions. Brian Metherell, vice president and general manager of Toshiba America Information Systems’ (TAIS) Telecommunication Systems Division (TSD), sent a letter to dealers notifying them of the shutdown. 

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When it comes to IP phone systems, Managed Service Providers are missing opportunitiesDialing-telephon-final.jpg to increase value to their clients in a variety of ways.

The Issue
IP phone systems are replacing traditional systems for a variety of reasons. The primary of which is feature sets. IP systems provide a much richer set of features than a traditional business phone system, including IVR, enhanced voicemail, and advanced call routing options. Like their older cousins, premise-based IP phone systems are largely being ignored by managed service providers. Why? Typically, it’s because the phone system is still managed and supported by the manufacturer or manufacturers rep who provided it. The MSP may simply see it as a device on the network. Understanding a bit more about how premise-based phone systems are architected may offer the MSP additional opportunities to add value to the relationship with their client and add profit to their bottom line.

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 Not too long ago, the telecom world was divided up nicely. Everyone had their place and Cheerful man in office answering the phone.jpegplayed their role. The phone system manufacturer made premise-based hardware business phone systems. Carriers ran lines into those systems and billed the customer directly. ISP’s handled internet access, and Managed Service Providers handled the LAN. Even the copier folks only fixed copiers. Everyone was happy and everyone got paid for managing their little piece of the communications pie.

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