Internet access has become perceived as a commoditized service like gas and electricity. Unlike gas and electric which are regulated and must conform to specific guidelines and quality metrics and which offer customers virtually unlimited availability, the internet has limitations.
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Managed Service Providers can’t do it all, which is why over 90% say they rely on partners to help augment services to their clients. The problem – profitability on third-party products. Many of the MSPs with whom we speak rave about their partners, but when the questions about client satisfaction, support, and value subside, we all too often hear frustration with the fact that they’re simply not making any money for their company in many of their partner arrangements.
If you’re unfamiliar, SIP stands for “Session Initiated Protocol,” and is the primary protocol used to establish a voice communication session on a data network.
SIP Trunking is a service offered by VoIP providers like N2Net which replaces the traditional phone line in a business and allows voice traffic to traverse the data line instead. Whereas the traditional telephone line is a physical wire attaching to a plug, a SIP Trunk is a virtual path which uses the company’s internet connection.
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In the old days of business communications, things were pretty cut and dry – the telephone system folks sold the business phone system to the organization and the phone company provided the monthly calling service, phone numbers, and long distance service.
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